Our purpose
To make people feel part of the moment — helping fans express emotion, show support and become an active part of live experiences.
About VIVASTAR
Light is more than light. It is expression.
VIVASTAR was created from a simple idea: people should have a way to express what they feel when words are not enough.
Our story
The future of live entertainment is also in the audience.
At matches, concerts, festivals and live events, fans do more than watch. They cheer, sing, celebrate, support and create memories together. VIVASTAR exists to make those moments more visible, more interactive and more unforgettable.
Inspired by the energy of live entertainment and the powerful culture of fan expression, we are building a new dimension of fan engagement — through light.
Our journey starts with LED lightsticks, LED wristbands, light-up accessories and customized fan merchandise. Our bigger ambition is to build complete experiences around them — across sports, concerts, festivals, entertainment and digital experiences.
That is where VIVASTAR belongs.
Our vision
To become a leading fan-engagement company connecting people, sports, music, entertainment and live experiences through creativity, technology and emotion.
Our mission
To create innovative fan-engagement products and experiences that give people new ways to express emotion, identity and belonging — and help organizations build stronger relationships with their audiences.
What we believe
Four ideas behind everything we make.
Fan engagement matters
An event isn't only remembered for what happened on the field or stage. It's remembered for how people felt.
Emotion creates connection
People connect with teams, artists and communities through emotion. We make those emotions visible.
Fans are participants
Fans shouldn't simply watch an experience. They should help create it.
Every event can become a memory
The right experience turns an ordinary moment into something people remember long after it ends.
Our promise
Experiences that are…
Creative
Designed to make people feel and participate.
Connected
Built around fans, teams, artists, brands and events.
Memorable
Created to turn moments into lasting memories.
Inclusive
Giving different audiences ways to take part.
Innovative
Always exploring new products, technology and experiences.
What VIVASTAR means
VIVA
Life. Energy. Celebration.
STAR
Light. Expression. Something that shines.
Together: a brand built around light, emotion and connection.
About the founder
Allen Kageruka
Founder & CEO — VIVASTAR-LIGHT YOUR EMOTIONS Ltd
Behind VIVASTAR is a simple belief: people deserve experiences that make them feel connected, seen and part of something meaningful.
Allen Kageruka is an emerging entrepreneur focused on fan engagement, sports, concerts and live entertainment. Allen's interest comes from recognizing something powerful about live experiences — the audience is not just watching. Their energy, support, identity and presence are part of what makes the moment special.
Allen approaches entrepreneurship with curiosity, discipline and a willingness to learn — continuously exploring new products, technologies, partnerships and ways to connect people. The long-term vision is to grow VIVASTAR from innovative fan products into a broader fan-engagement platform serving sports, music, events, entertainment and brands, beginning in Rwanda and growing beyond.
Contact the founder“I believe that every person has something they want to express. Sometimes words are enough. Sometimes they are not. VIVASTAR is about creating another way to express that feeling — to let people show their support, their passion, their identity and their connection.”
VIVASTAR started with a light. The ambition is much bigger.
To create experiences that people feel, share and remember.